Greek Wines Improving In Sales Performance
Aug 01, 2023
GREEK WINES ARE ON THE WAY UP
- Improved quality offerings have increased GREEK wine sales and support!
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The Greek wine market has long been attached to lower cost / value driven and volume wine offerings; and many have left the US consumers less than thrilled. However, over the past couple years, significant improvements in the quality of distribution of better wine efforts making it to the USA has greatly increased the interest and penetration of Greek wine sales. Click here to see a recent report - that shows decrease in cases but increases in dollars. https://www.statista.com/outlook/cmo/alcoholic-drinks/wine/greece#revenue
Per Ian Blackburn, Wine Industry Veteran and Buyer for his family's store www.Merchantofwine.com - “producers like Thymiopoulos, Tetramythos, Vaeni, Oenops, Kalogris, Anatolikos, and Artemis Karamolegos, amongst others have really impressed the consumer.” “The wines are authentic, and not spoiled with Syrah, Cab, or Merlot.” “The Terroir speaks through the indigenous varieties and we see comparisons like Barolo or Chablis… not bad company to keep.”
We are also seeing increased interest in Wine Tourism with our clients asking about visits and where to go taste…. We responded with a trip offering for 2024 and increased educational interest in our programs and dinner event offerings.
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ABOUT IAN TODD BLACKBURN Wine Educator, Professional Sommelier / Host and Master of Wine Student - I discovered the wine industry while working with Chef’s Thomas Keller and Joachim Splichal in the top dining rooms of Los Angeles. My passion redirected my career from restaurants/hotels to vineyards and wine-education. Now with over 25-years of experience hosting events; leading trips around the wine world; I published a wine book; produced my own wine called Beekeeper Cellars and sat for the difficult Master of Wine Exam! Today, I am considered one of the region's best wine educators and work for my 20,000 followers (follow me), visiting vineyards and wine regions and producing over 100 wine classes and events a year for my businesses and my team.
Timeline
1995 Learnaboutwine.com was created
2003-2005 TASTE on Two Rodeo – weekly tastings on Rodeo Drive
2005 LASupportsLA donated $250K to Hurricane Katrina Charities
2007 My wine class was featured on ABC’s The Bachelor
2010 Sold 5000 Groupons in one day to survive the great recession
2016 Appeared in the Movie “Sour Grapes” – Yes, Rudi was originally a student
2019 Surpassed 1 million dollars in Charity donations through our various events
2020 Pivoted to our own retail store called Merchantofwine.com & we still deliver!
2022 Appeared in the Movie “A Perfect Vintage”
